visitor marketing campaign overview

The Event UK 2010 marketing campaign is expected to deliver around 4,000 visitors. Here are just some of the ways we will be targetting them:

Direct Mail Utilising internal and external lists, the direct mail pieces are sent to over 150,000 strategically targetted buyers. The badge and preview mailings are sent to all registered visitors. Email  Potential visitors are contacted through internal and external lists.  Both potential and pre-registered visitors are kept up-to-date with show and exhibitor activity.

Ticket Inserts 
Over 160,000 tickets will be inserted into both industry and vertical titles encouraging magazine readers along to the event.

Advertising 
With a campaign spreading over 7 months, coverage can be seen in the following publications:

Event Magazine, C&IT, Hospitality & Events North, Executive PA, Meetings & Incentive Travel, Prestige Events, Exhibiting, Exhibition News, Incentive Travel & Corporate Meetings, Exhibition Bulletin, Conference News, Stand Out Magazine, Government Business, and many more.

PR 
Our dedicated PR team are in constant contact with the industry and national press, updating them on show developments.

Website 
A new interactive website launched in May 2010, allowing both exhibitors and visitors to register, keep up to date and gain information at the press of a button.

To find out about exhibiting at Event UK please leave your details here or call 020 7921 8325